Artisans & Ethics: The Heart of Our Production
Slow fashion is more than just a motto for us; it's a fundamental commitment to responsible production and low waste. We treat every piece as a significant investment of our time, resources, and craftsmanship. Our entire workflow, from thoughtfully sourcing materials to the final delivery, is a carefully deliberate approach. This commitment to thorough requirements means we will not rush new product releases. It is our clear and active dedication to our promise, delivering quality, not quantity.
Ethical Partnerships: Seeking partners to work with is built on a careful balance. We partner with independent artisans to preserve their craft, while also working with expert factories for products that require specialized skills. This dual commitment ensures both exceptional quality and the preservation of our core ethical values.
To achieve this, we intentionally seek out collaborations with a diverse range of artisan operations, whose traditional, low-impact processes ensure fair wages, preserve generational skills, and result in superior, heirloom-quality products for our customers, creating a vital bridge to help them thrive. From small stand-alone artists through SMCE (Small and Micro Community Enterprise). In the case that requires specialized machines, like knitwear, we also partner with expert factories. In these cases, our commitment to ethical production is paramount, and we carefully vet each partner to ensure they treat their workers properly and maintain fair labor practices, helping to sustain a community of skilled creators and keep the spirit of their art alive.
Conscious material: The Fashion industry has many materials marketed as a sustainable choice, but we recognize that sustainability demands a comprehensive approach. We consistently move far beyond a single action.
We approach from a circular mindset throughout the entire lifecycle of our garments: from initial design and material selection to production, consumer use, and ultimate disposal. We selectively choose high-quality, sustainable materials for durability and longevity. This strategy ensures our products are easily repairable and, critically, readily recyclable or reusable at the end of their lifecycle.
To maximize resource utilization and minimize waste, we actively incorporate high-quality deadstock fabrics into some of our pieces. These textiles undergo the same rigorous quality inspections as newly produced materials. By intentionally using ethically produced and long-lasting fabrics, we directly challenge the disposable culture of fast fashion. This unwavering commitment to mindful, high-quality material sourcing is the foundation of our promise for a positive impact.
In order to create durable garments, both natural and synthetic materials were taken into consideration. Since we are not limited by this, it allows us to be guided by what is most suitable for each final product. But yet still remain and pass the same principle.
Each product we had curated, even within a single material type, such as cotton, varieties possesses unique strengths. For this reason, we meticulously select the most appropriate type of cotton for each design. For example, our shirts are crafted from premium Egyptian cotton, renowned for its exceptional softness and superior durability. To achieve a powerful, natural luster, we selectively use Suvin cotton for our cardigans. a variety celebrated for its brilliant sheen that outshines many others. While natural fibers possess excellent qualities, certain applications necessitate synthetic fibers. Such as the lining of our bag, chosen from synthetic fabric due to its waterproof and easy-to-clean properties.
